Publikationen

Aktuelle Publikationen

Towards a Process Model for Social Media Marketing

K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.

Towards a Differentiation Perspective on Social Media Platforms’ Affordances and Use Cultures – An organizing Literature Review

K. Arslan, M. Trier, in: Proceedings of the 32nd Australasian Conference on Information Systems (ACIS 2021), Sydney, Australia, 2021.

A Review on Social Media Channel Choice Determinants in Organizations

K. Arslan, in: Proceedings of the 29th European Conference on Information Systems (ECIS 2021), Marrakesh, Marocco, 2021.

Alle Publikationen anzeigen

Weitere Informationen

Forschungsschwerpunkte

  • Social Media Management
  • Kundenbeziehungsmanagement (CRM) mit Social Media
  • Social Media Plattformunterschiede
  • Sozio-kulturelle Kontexte in Social Media Plattformen
  • Qualitative Studien, insb. Interviews (MAXQDA)
  • Quantitative Studien (IBM SPSS Statistics)