Publikationen
Aktuelle Publikationen
Similar Affordances, Different Use Practices? An Investigation of Socio-Cultural Contexts in Facebook, Instagram and Twitter
K. Arslan, M. Trier, in: Proceedings of the 44th International Conference on Information Systems (ICIS 2023), Hyderabad, India, 2023.
Towards a Process Model for Social Media Marketing
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.
Towards a Differentiation Perspective on Social Media Platforms’ Affordances and Use Cultures – An organizing Literature Review
K. Arslan, M. Trier, in: Proceedings of the 32nd Australasian Conference on Information Systems (ACIS 2021), Sydney, Australia, 2021.
A Review on Social Media Channel Choice Determinants in Organizations
Alle Publikationen anzeigen
K. Arslan, in: Proceedings of the 29th European Conference on Information Systems (ECIS 2021), Marrakesh, Marocco, 2021.
Weitere Informationen
Forschungsschwerpunkte
- Social Media Management
- Kundenbeziehungsmanagement (CRM) mit Social Media
- Social Media Plattformunterschiede
- Sozio-kulturelle Kontexte in Social Media Plattformen
- Qualitative Studien, insb. Interviews (MAXQDA)
- Quantitative Studien (IBM SPSS Statistics)