
- kader.arslan@uni-paderborn.de
- Telefon:
- +49 5251 60-4181
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- Homepage
- Büroanschrift:
-
Warburger Str. 100
33098 Paderborn - Raum:
- Q2.451
Publikationen
Aktuelle Publikationen
Towards a Process Model for Social Media Marketing
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS), Melbourne, Australia, 2022.
A Review on Social Media Channel Choice Determinants in Organizations
K. Arslan, in: Proceedings of the 29th European Conference on Information Systems (ECIS), Marrakesh, Marocco, 2021.
Towards a Differentiation Perspective on Social Media Platforms’ Affordances and Use Cultures – An organizing Literature Review
Alle Publikationen anzeigen
K. Arslan, M. Trier, in: Proceedings of the 32nd Australasian Conference on Information Systems (ACIS), Sydney, Australia, 2021.
Weitere Informationen
Forschungsschwerpunkte
- Social Media Management
- Kundenmanagement mit Social Media
- Interviews & Datenanalysen