Publications

Latest Publications

Towards a Process Model for Social Media Marketing

K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.

Towards a Differentiation Perspective on Social Media Platforms’ Affordances and Use Cultures – An organizing Literature Review

K. Arslan, M. Trier, in: Proceedings of the 32nd Australasian Conference on Information Systems (ACIS 2021), Sydney, Australia, 2021.

A Review on Social Media Channel Choice Determinants in Organizations

K. Arslan, in: Proceedings of the 29th European Conference on Information Systems (ECIS 2021), Marrakesh, Marocco, 2021.

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Further Information

Forschungsschwerpunkte

  • Social Media Management
  • Customer Relation Management (CRM) with Social Media
  • Social Media Platform Differences
  • Socio-Cultural Contexts in Social Media Platforms
  • Qualitative Research, Interviews (MAXQDA)
  • Quantitative Research ((IBM SPSS Statistics)