Maren Purrmann
Business Administration, esp. Services Management and Technology Marketing (until 2022)
Former
Publications
Latest Publications
How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust
M. Purrmann, N. Wünderlich, in: Proceedings of the 2020 AMA Winter Academic Conference, 2020.
Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms
M. Purrmann, N. Wünderlich, in: Proceedings of the 2019 Frontiers in Service Conference, 2019.
Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers
Show all publications
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.