Uniformity, recognition and a clear message are essential elements for every institution. The corporate design (CD) plays a crucial role here. It defines the visual identity and image of our university and ensures that our messages are communicated in a consistent and appealing way.
Why is a unified CD so important? The answer lies in the diverse community that makes up a university. With thousands of students, faculty and staff, it is essential to establish a consistent visual identity that represents our values and goals. A well thought-out corporate design builds trust, increases credibility and strengthens the reputation both internally and externally. When developing the new corporate design for the Paderborn University, we paid special attention to the issue of low barriers, both in terms of appearance and handling. We want to ensure that our visual identity is accessible to everyone, that there are no hurdles in perception and use, and that the specifications of the CD are easy for all of us to implement.
The Brand Portal is the digital manual of the Paderborn University's new corporate design. It will continuously build up, develop and adapt to the needs of the university.
From this main page, you can access all the chapters of the Brand Portal that have been published so far:
Please note that all subpages and templates of the Brand Portal are only accessible within the university network. Activate the university VPN when you are on the road or at home in order to access all information.
We hope that the Brand Portal will help you to apply the corporate design of Paderborn University in the best possible way. Thank you for your commitment and support in successfully communicating our identity and messages!
The brand portal is still under construction, so content will be added successively in the coming weeks and months. However, we would like to take you with us every step of the way and will keep you informed about new content and updates on this page.
- Document template
- Office supplies part 2 (Absence note, Teams backgrounds, ...)
- Editorial Design
Please only use documents already published in the new corporate design. If necessary, the use of existing templates in the previous design is permitted for all non-published materials.
If you are planning materials for a long-term period of use, have questions about the documents or need support in the brand portal, please contact the Marketing Team at email@example.com.
[All texts have been translated automatically]