Prof. Dr. Lena Steinhoff
Betriebswirtschaftslehre, insbesondere Marketing und Digital Transformation
Contact and Affiliations
- E-Mail:
- lena.steinhoff@uni-paderborn.de
- Phone:
- +49 5251 60-1689
-
- Office Address:
-
Warburger Str. 100
33098 Paderborn - Room:
- Q3.349
- Office hours:
Nach Vereinbarung.
About Lena Steinhoff
Since October 2022, Prof. Dr. Lena Steinhoff is Chaired Professor of Business Administration, esp. Marketing and Digital Transformation, at Paderborn University’s Faculty of Business Administration and Economics. Prior to joining Paderborn University, she held a position as Assistant Professor of Service Management at the Faculty of Economic and Social Sciences at University of Rostock. Before, she was an Assistant Professor of Marketing at the Chair of Business Administration, esp. Marketing, at Paderborn University. Lena Steinhoff earned her doctoral degree as well as her bachelor’s and master’s degrees in International Business Studies at Paderborn University. During her time as assistant professor and doctoral student in marketing, she was a visiting scholar at University of Washington’s Foster School of Business, funded through scholarships awarded by the German Research Foundation (DFG) and the German Academic Exchange Service (DAAD).
Her research interest is relationship marketing. Specifically, Lena Steinhoff explores the intended as well as the unintended effects of various relationship marketing instruments and derives implications for their optimal deployment. Digital transformation’s manifold opportunities and challenges for customer relationships represents a focus of her work. Her research has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of International Marketing, Journal of Business Research, Journal of Service Management, Industrial Marketing Management, Journal of Service Management Research, and the Marketing Science Institute (MSI) Working Paper Series. Together with Robert W. Palmatier, Lena Steinhoff has authored the book “Relationship Marketing in the Digital Age”, published 2019 at Routledge Taylor & Francis. Lena Steinhoff serves on the editorial review board for the Journal of the Academy of Marketing Science as well as the Journal of Public Policy & Marketing and as an ad-hoc reviewer for, among others, the Journal of Marketing, Journal of Retailing, Journal of Service Research, Journal of Business Research, and Journal of Interactive Marketing.
Lena Steinhoff is the recipient of the 2021 SERVSIG Emerging Service Scholar Award. Beyond, her research has been awarded the 2021 Davidson Award of the Journal of Retailing, the Best in Conference Award of the 2022 Summer Academic Conference of the American Marketing Association, and the 2016 Robert D. Buzzell MSI Best Paper Award of the Marketing Science Institute, among others. Forthermore, she received the 2020 Best Reviewer Award of the Journal of the Academy of Marketing Science. In 2025, Lena Steinhoff was appointed as a member of the North Rhine-Westphalian Academy of Sciences and Arts.
Curriculum Vitae
Since 10/2022: Universitätsprofessorin für Betriebswirtschaftslehre, insbesondere Marketing und Digital Transformation (Fakultät für Wirtschaftswissenschaften, Universität Paderborn)
09/2018 - 09/2022: Juniorprofessorin (Tenure-Track) für ABWL: Dienstleistungsmanagement (Wirtschafts- und Sozialwissenschaftliche Fakultät, Universität Rostock)
11/2014 - 08/2018: Akademische Rätin auf Zeit und Habilitandin an der Professur für Betriebswirtschaftslehre, insbesondere Marketing (Fakultät für Wirtschaftswissenschaften, Universität Paderborn)
08/2015 - 11/2015: Visiting Scholar (gefördert durch die DFG) am Center for Sales and Marketing Strategy (Foster School of Business, University of Washington, Seattle, WA, USA)
12/2013 - 10/2014: Wissenschaftliche Mitarbeiterin und Habilitandin an der Professur für Betriebswirtschaftslehre, insbesondere Marketing (Fakultät für Wirtschaftswissenschaften, Universität Paderborn)
10/2009 - 11/2013: Wissenschaftliche Mitarbeiterin und Doktorandin an der Professur für Betriebswirtschaftslehre, insbesondere Marketing (Fakultät für Wirtschaftswissenschaften, Universität Paderborn)
04/2012 - 09/2012: Visiting Scholar (gefördert durch den DAAD) am Department of Marketing and International Business (Foster School of Business, University of Washington, Seattle, WA, USA)
2025: Aufnahme als ordentliches Mitglied der Klasse Ingenieur- und Wirtschaftswissenschaften in die Nordrhein-Westfälische Akademie der Wissenschaften und der Künste (AWK NRW)
2022: Best in Conference Award 2022 AMA Summer Academic Conference (American Marketing Association)
2021: SERVSIG Emerging Service Scholar Award (Service Special Interest Group der American Marketing Association)
2021: Davidson Award for the Best Paper Published in the Journal of Retailing in 2020 (Journal of Retailing)
2020: JAMS Best Reviewer Award (Journal of the Academy of Marketing Science)
2018: Lehrpreis der Fakultät für Wirtschaftswissenschaften für besonderes Engagement in der Lehre (Universität Paderborn)
2016: Robert D. Buzzell MSI Best Paper Award (Marketing Science Institute)
2015: DFG-Forschungsstipendium (Deutsche Forschungsgemeinschaft)
2013: Dissertationspreis des Paderborner Hochschulkreises (PHK) e. V. (Universität Paderborn)
2012: DAAD-Kurzstipendium für Doktoranden (Deutscher Akademischer Austauschdienst)
Publications
Selected Publications
Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces
L. Steinhoff, K.D. Martin, Journal of Service Research 26 (2023) 330–350.
Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.
Data Privacy in Retail
K.D. Martin, J.J. Kim, R.W. Palmatier, L. Steinhoff, D.W. Stewart, B.A. Walker, Y. Wang, S.K. Weaven, Journal of Retailing 96 (2020) 474–489.
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
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Teaching
Current Courses
- Services Marketing
- Marketingforschung
- Global Business Essentials
- Capstone Course
- Capstone Course
Scientific Engagement
Since 01/2023 | Mitglied im VHB-Gesamtvorstand, Vorstandsressort Nachwuchsarbeit, Verband der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft (VHB) e. V.