Edna Kring-Ozuna
Betriebswirtschaftslehre, insbesondere Marketing und Digital Transformation
Research Associate
- E-Mail:
- edna.kring-ozuna@uni-paderborn.de
- Phone:
- +49 5251 60-1687
- ORCID:
- 0000-0002-8420-5219
-
- Office Address:
-
Warburger Str. 100
33098 Paderborn - Room:
- Q3.343
- Office hours:
By appointment, please send an e-mail.
Publications
Selected Publications
First impressions matter: Shaping the servicescape to address anonymity and trust in peer-to-peer sharing economy services
E. Kring-Ozuna, Journal of Service Management Research 9 (2025) 2–18.
“Look me in the eye, customer”: How do face-to-face interactions in peer-to-peer sharing economy services affect customers’ misbehavior concealment intentions?
E. Ozuna, L. Steinhoff, Journal of Business Research 177 (2024).
Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions
E. Ozuna, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.
Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Academic Conference Proceedings, Nashville, 2023.
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