Course description

Nr. 331.01	Designing Successful Events - Structure Meets Strategy – For Events That Inspire!
Date	17.11.2026, 09:00 a.m. to 4:30 p.m.
Location	Online-Training Please register for the course by emailing Angeliki.Coulouris@zv.uni-paderborn.de
Target group	All employees
Group size	max. 10 participants
Benefits	After the workshop, participants will be able to develop a viable, strategically sound event concept in a structured manner. They will be able to clearly define objectives and outcomes, systematically take target audience expectations into account, prepare decision-making processes, and reduce coordination loops. They will gain clarity and confidence in complex coordination situations and bring greater structure and efficiency to their project work.
Content	Formulating Strategic Goals & Target Audience Analysis Consciously designing format, structure, and context Constructively managing differing expectations Structuring decision-making processes Practical tools: templates, facilitation guides, and working materials
Methods	Structured, facilitated design process A blend of creativity and strategy Systematic integration of diverse perspectives Productive facilitation of discussions Interactive and practical: working on a real-world event project Digital delivery via Zoom & Mural, featuring group work, facilitation steps, and peer exchange
Trainer	Moritz Colmant
Trainer´s background	Moritz Colmant has worked for over a decade in international conference centers, publishing houses and insurance companies in the seminar and conference sector. As a trainer, he works at over a dozen universities in personnel and organizational development as well as for graduate, administrative and business academies. Participants in his training courses can then plan their own events efficiently and confidently with a calmer hand and have more time to concentrate on their main areas of activity. You can find more information here: www.hochschulimpulse.de
Notes	The workshop is part of the INCOLOURS project and funded by the Federal Ministry of Education and Research (BMBF) The training will be held via Zoom. You will need a stable internet connection and a device equipped with a camera and microphone. Participants will receive access links for Zoom and Mural prior to the workshop. Please be punctual: To ensure a smooth process, late entry to the digital training room after 9:00 AM will not be permitted. We assume that your registration is binding. Cancellation at short notice is only possible for valid reasons. In this case, please inform the training team immediately.
Registration deadline	2 weeks before the start of the event. On the day of the registration deadline we decide on the basis of the registrations whether an event can take place or not. Therefore, please register promptly if you are interested! The more registrations we receive, the more certain we can hold the event. Of course, you can still register after the registration deadline if there are still places available.