Publications
Latest Publications
Similar Affordances, Different Use Practices? An Investigation of Socio-Cultural Contexts in Facebook, Instagram and Twitter
K. Arslan, M. Trier, in: Proceedings of the 44th International Conference on Information Systems (ICIS 2023), Hyderabad, India, 2023.
Towards a Process Model for Social Media Marketing
K. Arslan, M. Trier, in: Proceedings of the 33rd Australasian Conference on Information Systems (ACIS 2022), Melbourne, Australia, 2022.
Towards a Differentiation Perspective on Social Media Platforms’ Affordances and Use Cultures – An organizing Literature Review
K. Arslan, M. Trier, in: Proceedings of the 32nd Australasian Conference on Information Systems (ACIS 2021), Sydney, Australia, 2021.
A Review on Social Media Channel Choice Determinants in Organizations
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K. Arslan, in: Proceedings of the 29th European Conference on Information Systems (ECIS 2021), Marrakesh, Marocco, 2021.
Further Information
Forschungsschwerpunkte
- Social Media Management
- Customer Relation Management (CRM) with Social Media
- Social Media Platform Differences
- Socio-Cultural Contexts in Social Media Platforms
- Qualitative Research, Interviews (MAXQDA)
- Quantitative Research ((IBM SPSS Statistics)