Corporate Design Guidelines for Identity and Visibility

Corporate design strengthens the university’s and their institutes' unique visibility and unites them without making the individual institutes give up their own identity.
The logo, the corporate fonts, and the official color scheme form the core of our corporate design.

Our Corporate Design guidelines ensure we express our shared values with every communication. A unified and consistent use of the guidelines is one of the key ways by which we will increase visibility and distinguish and strengthen the value of our university brand over the medium and long-term.

The design principles have been carefully considered and developed to ensure that our visual identity is consistent all around the world. They will continue to evolve as our requirements grow to become a fully comprehensive guide for all identity applications. All guidelines are binding.

Please note: We currently check and update the corporate design guidelines. We apologize for any inconvenience that may be caused by this situation. Please contact the Marketing team if you have any questions or suggestions. 

The following links provide detailed instructions for working with Paderborn University’s visual identity. They include information as well as templates, and illustrate applications, tailored to the individual needs and work areas at Paderborn University:

Corporate Design Manual  
Design Instructions and Templates

The access to some of the links is restricted to internal users for privacy reasons. We thank you for your understanding in this regard.